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Blinded By the Light...From the Glare of Medals?

Justin Kopunek | Profile
August 26, 2009


Coverage of Track and Field, particularly in mainstream media is often a major topic of debate among fans. From the quality, to the quantity, to the focus, there is always something to critique after a big meet. During coverage of the World Championships this year I began to remember the feelings I had during the Olympics last year. There is such a stress on winning a medal that it has become the only way to measure success. It has gotten I can not even count how many times I heard about East African dominance, Jamaican dominance, and how the United States is no longer dominant.

First, I would like to address this idea that American dominance in the sport is waning. Did the United States win every medal in sight? No. But this is not the USA v. the World like at Penn Relays. The US was 1 of 37 countries that medaled (how many did not even score a medal?). Team USA did win a total of 22 medals which is 15% of the possible medals and 10 gold medals which is an amazing 21% of possible gold medals. Winning over one fifth of the events is pretty dominant. So where is the criticism that the US is a weakening empire coming from? Obviously the United States has a history in which they had higher medal totals, but this was before many countries had developed track programs. Because I am trying to dispel the medal-centrism which has been prevalent, I would like to prove America’s dominance this past week without focusing on medal counts. The fact of the matter is that Team USA is the most balanced and deep team. They had at least one athlete in the finals of every single event with one exception, triple jump. No other country can make a similar claim. Dominance in one category, like sprinting or throwing, does not make a team dominant in the sport as a whole. What does Kenya’s best 200m guy run? Does Jamaica have anyone who can break 14 minutes for 5k? Where were Ethiopia’s shot putters in Berlin? Russia is the next closest in terms of overall quality, variety, and depth, but their women’s half is much stronger than that of the men. This year the US had a solid team from top to bottom, left to right; men, women, sprinting, mid-distance, distance, hurdling, throwing, jumping, relays, you name it. Think about if countries faced each other in dual meets. The US would have been easily undefeated this year and the fact of the matter is they could win against entire continents. If you score out Worlds like a dual meet using just the athletes from the United States and Africa, giving points out to the top three places 5-3-1, the US wins 252 to 140.

This all gets lost, however, in much of the coverage of track and field because the medal count and who is on the podium seem to be the only things deemed worthy of reporting. This mindset has begun to rub off on the fans and athletes, as well. You can witness athletes who feel like they have let down their country for not winning a medal even though they had their best performance ever at a Global Championship. Likewise, fans will be quick to dismiss an athlete’s performance because they were however many seconds behind the leader or places out of a medal spot. It is as if placing 5th, 6th, or even 10th in the world (population 6.7 billion) is bad. Is winning a medal at the Olympics or Worlds important and the ultimate goal for these athletes? Yes, but there has to be some progression in between a heroic, medal winning effort and a total disappointment. Some attention needs to be paid to a major improvement, or a gutsy performance. Someone could set an American Record and there is a good chance you would not hear it mentioned in the broadcast if they did not place top 3. A lot of the coverage has a Ricky Bobby “If you ain’t first, you’re last” mentality. In the movie, however, even his deadbeat father was able to recognize “That doesn't make any sense at all, you can be second, third, fourth...hell you can even be fifth.”

In order to alter this way of thinking about international track and field, I thought that maybe they could take a hint from every level of the sport below it; Team scoring beyond the medal table. One of the most exciting aspects of the NCAA meet is how each individual in a final can affect team scoring. It has found a harmonious balance between the importance of team and individual success at the championships and makes every person in an event scrapping for points important. Sometimes at a meet like NCAAs, a surprise seventh, or eight place finisher can be just as notable as someone who was in the top three. If the team scores for each country replaced, or worked concurrently with the medal count, perhaps some attention would be given to a greater variety of commendable athletes doing their best for their country. Imagine hearing an announcer say something like, “And kicking hard to finish fifth and grab 4 key team points is…” during a broadcast. In fact, the IAAF already scores out the meet in this way, but as a barely noticeable feature on the website. What if it became more prominent? Perhaps, if like in gymnastics, team awards were given out as well as individual awards. In the IAAF team scoring at Worlds this year, the USA romped the competition with 231 points. Russia was second with 154 and Jamaica and Kenya were third and fourth with 136 and 120 respective points. So I would like to congratulate Team USA on their victory at the World Championships in Berlin and give some attention below to each athlete who helped make it happen by placing in the top 8. The IAAF uses 8-7-6-5-4-3-2-1 scoring and those points are seen in the parenthesis.

100m – 2. Tyson Gay (7), 8. Darvis Patton (1) 3. Carmelita Jeter (6) Lauryn Williams (4)

200m – 3. Wallace Spearmon (6) 4. Shawn Crawford (5) 6. Charles Clark (3) 1. Allyson Felix (8) 4. Muna Lee (5)

400m – 1. LeShawn Merritt (8) 2. Jeremy Wariner (7) 1. Sanya Richards (8) 6. Debbie Dunn (3)

800m – 6. Nick Symmonds (3)

1,500m – 3. Bernard Lagat (6) 8. Lopez Lomong (1) 3. Shannon Rowbury (6) 5. Christin Wurth-Thomas (4) 6. Anna Willard (3)

5,000m – 2. Bernard Lagat (7) 8. Matt Tegenkamp (1)

10,000m – 6. Dathan Ritzenhein (3) 8. Galen Rupp (1) 6. Amy Yoder-Begley (3)

110/100 Hurdles – 2. Terrance Trammell (7) 3. David Payne (6) 6. Dawn Harper (3) 7. Virginia Powell (2)

400 Hurdles – 1. Kerron Clement (8) 3. Bershawm Jackson (6) 2. Lashinda Demus (7) 5. Tiffany Ross-Williams (4)

3,000m Steeplechase – 5. Jenny Barringer (4)

4x400m Relay – 1. Angelo Taylor, Wariner, Clement, Merritt (8) 1. Dunn, Felix, Demus, Richards (8)

High Jump – 7. Chaunte Howard (2)

Pole Vault – 2. Chelsea Johnson (7)

Long Jump – 1. Dwight Phillips (8) 1. Brittney Reese (8)

Shot Put – 1. Christian Cantwell (8) 4. Reese Hoffa (5) 5. Adam Nelson (4) 6. Michelle Carter (3)

Discus Throw – 5. Casey Malone (4)

Hammer Throw – 7. Jessica Cosby (2)

Decathlon/Heptathlon – 1. Trey Hardee (8)

You can see a lot of great performances there in addition to the 22 medalists. Yoder-Begley and Ritzenhein set big PRs in the 10,000m, with Ritz turning in the best time by an American ever at a Global Championship meet. Debbie Dunn ran under 50 seconds for the first time in the 400m and Jenny Barringer set an American Record in the steeplechase by 10 seconds. There are hoards of great performances that, when fittingly interwoven for a broadcast or print article, create more diversified and entertaining coverage. This team scoring and awards scenario is all just theory and conjecture, but it is an interesting premise to contemplate. I know this would likely never happen, but have always been interested in the idea of bringing out the team aspect of professional track and field more, as it is done at the high school and college levels. For now, I have conceded to the fact that the coverage will remain one dimensional for track and field. If it will not change any time soon, perhaps the sport will have to evolve and alternative forms of coverage will have to come to the forefront in order to change the way people receive and perceive the sport.



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#20
Cara Hawkins   August 27 at 8:36pm
Versus also shows the Tour de France which is close to the same target market
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#19
Anthony Nuccio   August 27 at 6:14pm
Great post Justin, it's about time someone felt the same way I did.
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#18
Boiserunner   August 27 at 12:40pm
Complain all you want abut it being on Versus (a hunting channel). At least it was on TV every day.

Otherwise, I agree with the comments and the story.
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#17
Joe   August 27 at 4:37am
this isnt true at all. first of all i love how people ignore the sprints the United states dominates. its easy to say jamaica goes 3 for 3 in the sprints when you handpick what you want to be considered the sprints. how about the 110 hurdles, the 400, the 4 by 4, the 400 hurdles? all those are sprints and if jamaica was good at them they would include them into the discussion. if u include those which are real sprints then USA takes 4 out of the 7 sprint events.

Lastly it has been one man that has been better than the united states, not the whole sprinting corps. without bolt, tyson gay would easily be the best in the world in the 100 and 200, and the US would have won the 4 by 1.
may i remind you its not this way with the united states. the united states has 2 guys in the 100, 3 guys in the 200, 2 guys gettin 1, 2 in the 400. 3 guys in the 400h that battle for gold, an untouchable 4 by 4, a 4 by 1 that could beat jamiaca if they could pass a baton, 2 guys get 2nd and 3rd in the 110s.
if you take away each nations best, tyson gay and usain bolt here is what happens:
100- asafa wins (J)
200- Spearmon and Crawford come before Mullings (USA)
400- Merrit and wairner go 1,2 (USA)
4 by 1- USA easy favorite (USA)
400 hurdles- 3 guys consitantly try to sweep (USA)
110- hurldles- 2 guys in top 3 (USA)
4 by 4- easy best in the world (USA)
thats USA 6 of 7 takin away bolt and gay and still leavin in asafa. u take away bolt and leave gay USA wins 7 of 7. its not like jamaica is a better sprint team than the USA, its just usain bolt is the best in the world and wins 3 events.
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#16
Anonymous Coward   August 27 at 1:49am
good, thoughtful article. indeed, the US team had better balance this year than we've had for a long time. our middle and long distance had it's strongest showing in a long, long time. i do agree that the fixation with medals is too much. the NBC/versus announcers create a negative environment with juvenile questions and by treating, for example, a U.S. athlete that places well - even with a great PR - as a non-entity or if they do interview person they approach athlete with assumption of disappointment and failure. this is bloody irritating, and it makes for bad TV. I wish NBC could understand this, and also understand that even casual observers would rather know about these athletes and what they have accomplished. NBC dumbs things down, they hype stuff - generally inject elements that don't exist. why? cuz they assume people don't care or track and field is fundamentally boring to Americans? I don't get this. I was in bars with 1 tv on Berlin, when Bolt and Gay were about the come up the entire bar - all tvs - switched to Berlin. people watched it and talked about Worlds if they were on. track and field is still, sadly, too much of a "foreign" concept to many Americans. that said, the press coverage in mainstream U.S. sports media was bigger on Worlds this year than it has been for a really long time. encouraging.
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#15
Anonymous Coward   August 27 at 12:48am
the pic doesn't look good....it's too cropped, it doesnt go well
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#14
Max Group   August 26 at 10:02pm
Once again Justin, great article.
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#13
Graham   August 26 at 9:50pm
Awesome article, couldn't be said any better!
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#12
Track Coach   August 26 at 9:32pm
I'd disagree that America is behind in sprints. Tyson Gay broke an American Record as well. He just was born in the wrong time period! Bolt is an amazing athlete and kudos to him and Jamaica for doing so well recently! I saw no Walter Dix at the World Meet and some of the better American Sprinters weren't even in attendance. Not that it is an excuse but I still think we are doing well in the sprints it's all about how we view success is gold medals all we judge success by. Or is PR's something we shoot for. This is something we struggle with even in the college and high school levels that if you don't win your not successful! Simply not true I think the goal of every athlete is to win but there must be some form of accomplishment and satisfaction in doing the best you can day in and day out!
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#11
Track Coach   August 26 at 9:27pm
Great Article! Agree totally with what was said! You forgot though one event that I feel we need to improve and build awareness for! That event racewalk! We didn't even have anyone in the racewalk this year!
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#10
Scotty Barnes   August 26 at 9:21pm
I understand where this article is coming from but I also think that the announcers were misunderstood. They were saying that American dominance in the SPRINTS was waning. And that is true. When you think of the sprints now you think of Jamaica. If it wasnt for the 400 meters the US wouldnt have much of a foothold in the sprints anymore. Yes the Americans will run fats threw the year but it seems like the Jamaicans are the ones showing up at the championship meets...like Fraser and Bolt. So I agree overall that the US is the most complete track and field team out there but their dominance in the sprints is waning.
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#9
David Fergus   August 26 at 9:12pm
And oh, by the way, when is Flotrack going to start covering nordic skiing? it is a quintisential endurance sport.
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#8
David Fergus   August 26 at 9:10pm
I really like the concepts in this article. I gave up on network olympic coverage with all the "up close and personal" stuff one of the networks started doing in the 80's. I want to see sports even if there isn't an american in it. The montreal olympics was I think the last time the networks got it right in covering everything. I think the ice skating emphasis really took over for a decade or so , but hopefully the former medalist ice shows have given the whole nation ice skating burnout, and maybe we will start to see more sports again, even ones I have never seen before.
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#7
David Fergus   August 26 at 9:05pm
bold and full name: first time mentioned;
non-bold and last name only: already mentioned above
reason: standard newspaper format
exception: Lagat bold twice for some reason
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#6
Dan Knewitz   August 26 at 8:42pm
PC said:
You can see the athletes cringe upon being interviewed. You don't see that when Ryan from Flo interviews them.
I totally agree with that statement.

Furthermore, great article Justin. I had realized that America was doing well on the World stage despite the attention given by AMERICAN announcers, but breaking it down into points definitely puts it into perspective.
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#5
PC   August 26 at 7:30pm
I find myself still trying to wrap my head around why my sports world championship finds itself on the same channel that deer hunting is on. My feeling is that the broadcasters need to be recast. NBC VERSUS crew is negative. You can see the athletes cringe upon being interviewed. You don't see that when Ryan from Flo interviews them. Please someone else take over NBC has driven our sport into the background.
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#4
P. Malone   August 26 at 6:55pm
I think track and field fans can hang their respective hats on our solid useage of the mentioned "alternative forms of coverage". I believe this is an area where our sport is shining and it should be mentioned. The majority of the athletes and parents I interact with use this site and others to get the most in depth coverage possible. I like the team scoring idea for the mainstream as it exists currently but we should continue to strive to make the sites like Flotrack and Dyestat more the norm than the "alternative" This is the new century media folks, lets run with it! (sorry baaaaad pun, I couldn't resist)
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#3
Paul Hannsen   August 26 at 6:54pm
good article. im pretty sure that the US has won pretty much every international track meet(without tabluating the results at all).

Also Tegenkamp is right they should just pay for the universal sports/eurosport feed. The coverage is just what it should be- like other sporting events in this country. No bs no downtime- and there is absolutely no comparison in the coverage of the field events. They show many/most of every event- some of the most dramatic moments(mens disc/womens HJ/mens SP) were on the field. No more nbc for me just watch on computer.
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#2
Greg W   August 26 at 6:38pm
Why are selected athlete's names in bold above?
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#1
Cara Hawkins   August 26 at 6:11pm
The tv coverage is often frustrating. Barringer was picking up women the whole last mile and all the announcers could point out was that she was supposedly struggling.

I sometimes think that the tv networks truly believe that track and field followers are below average intellegence for they hype the medals as if we would not understand better times and better performances.
Team scoring as you point out would bring out an awesome aspect of the competition in that we are a well-rounded deep squad on the U.S. side.
All I have to say is that TV coverage should take a page from Flotrack and other media outlets on how to do the coverage and what to highlight.
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