DRIVEN: Kara Goucher (Episode 3)


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In March, Kara Goucher left Nike, her sponsor for more than 12 years. Frustrated with her inability to be outspoken within Nike's parameters, Goucher was searching for a brand that valued her goals as a runner and put her needs first. In came Oiselle, a seven-year-old running apparel company based in Seattle. Although Goucher had offers from all the major running brands, she chose Oiselle because the company allowed her to be herself. Goucher felt a sense of community, a place where different personalities were "celebrated". In Ep. 3 of DRIVEN, we follow Goucher to New York City as she and her Oiselle teammates take to the runway as part of Nolcha Fashion Week. For Goucher, stepping out of her comfort zone to become a runway model for a day is just a small part of a bigger change happening within. After finding the place where she belongs, Goucher is ready to write the next chapter.