YouTube Bringing Millrose Games To Masses

Jan 30, 2012 by FloTrack Staff

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YouTube Bringing Millrose Games To Masses

Armory Foundation and YouTube Sports Announce
Multi-Year Agreement

NEW YORK, January 30, 2012 - The Armory Foundation has announced a multi-year agreement with YouTube Sports to air its track & field season. The highlight will be a live HD production of the 2012 Millrose Games at the Armory beginning at 4 p.m. February 11, 2012 and ending with the famous Wanamaker Mile sponsored by the New York Road Runners at 10 p.m.

"The Armory's YouTube channel (YouTube.com/ArmoryTrack) will give track fans nationally and around the world the opportunity to see every moment of the Millrose Games live and uninterrupted for the first time," reported Armory Executive Director Norbert Sander. "In the modern sports age, information and entertainment must be instantaneous to remain relevant and as a part of Google's recent investment in YouTube Sports Channels, Armory Track will be a major player in the new digital world of track & field."

The Millrose Games presentation will be directed by Steve Ulrich, former member of the NBC Olympic production team, and will be commentated by Dwight Stones and Tim Hutchings, two of the best known specialists in the sport.

"The YouTube Sports Channels are clearly the direction of the future," emphasized Sander, "giving track fans live coverage, archived follow-up and multiple options for viewing on home televisions as well. The potential for vast propagation during and in the weeks after the event expands the reach of our sport to new fans and the general public in a fashion that is crucial to exposing track & field to millions of viewers, especially our younger generation. The YouTube position is clearly worldwide. With YouTube actively promoting the live event on it site more people will be exposed to track and field than ever before."

The Millrose Games can be seen live on YouTube.com/ArmoryTrack and ArmoryTrack.com on February 11th, beginning at 4 p. m. The feature section of the meet begins at 6:45 p.m.

Tickets may be purchased online at www.armorytrack.com . Click on to Millrose Games for more information, including ticket prices and seating chart. Note: there is an 8 ticket limit for online sales. For group sales of more than 8 tickets please call the Group Sales at (818) 276-6790 (818-ARMORY-0).

For more information on the Millrose Games, click to www.millrose-games.org.

CREDENTIALS FOR THE MILLROSE GAMES: Members of the media must go to http://www.armorytrack.com/credential/Create. Please fill out the form. Deadline to sign up for the Millrose Games is 5 p.m., Feb. 7.

ABOUT THE ARMORY FOUNDATION:

A New York City non-profit, the Armory will be the proud home of the Millrose Games beginning in 2012. With more than 100 additional indoor track & field meets, the Armory will welcome over 125,000 individual athletes. Besides its many youth sports and educational programs, the Armory runs the Hispanic Games, the New Balance Games, and the New Balance Collegiate Invitational, the largest indoor college meet in the United States. The Armory is also the home to the National Track & Field Hall of Fame

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