Have you ever invited your friends to one of your track races?

No.

Why?

Because it’s boring.

Rogue Ales and Spirits, founded by a trio of former Nike executives, has partnered with FloTrack to change all of that with the inaugural FloTrack Throwdown. And tickets are on sale now.

The first-ever #FloThrowdown will be a one-of-a-kind track and field experience in Portland, Oregon featuring Olympians, world record-holders, and a festival atmosphere.

Hardcore track fans will be drawn by star names such as Ashton Eaton, Trey Hardee, and Nick Symmonds, but FloTrack is on a mission to expand the interest in the sport to the newest of track spectators.

Inspiration began after hosting the inaugural FloTrack Beer Mile World Championships last December — people had fun. Spectators and athletes hung around the Circuit of the Americas, wanting another similar style sporting event. The FloTrack Throwdown is a re-creation of just that - a track meet featuring world-class talent with a focus on fun for all who attend.

“Maybe at some meets, if you have a really-expensive VIP ticket – I wouldn’t know – you could enjoy a beer, but at the FloTrack Throwdown we want this to be the people’s meet,” FloSports co-founder and COO Mark Floreani said. “Track fans should be able to bring their friends to a meet and be confident they’ll have a good time.”

The #FloThrowdown, to be held in Portland’s Duniway Park, will feature a beer garden open to the public, with $1 from every beer sale going to the athletes’ purse. This is a new revenue-sharing model that is already garnering notice.

Cool comp structure by @FloTrack for Throwdown next month. Prize $ for runners will be based on rev share of food, beer & merch sales.

— Darren Rovell (@darrenrovell) July 9, 2015

Can you recall the last world-class track meet in the United States that you were able to enjoy a beer at? Didn’t think so.

The FloTrack Throwdown has partnered with Rogue Ales and Spirits as the official beer sponsor for the event. The Oregon-based brewery, founded by former Nike executives Jack Joyce, Bob Woodell and Rob Strasser in 1988, prides itself on doing things differently, breaking the mold, and leading their industry by example.

“A revolutionary track meet is the perfect integration of sport, fun and community, and a great fit for Rogue,” Brett Joyce, Rogue President, said. “Athletes are Rogues too.”

Be sure to check back for more athlete announcements, cool vendors and other details around the fan experience.
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Only those age 21+ will be allowed in the fenced-in beer garden area and you must have an admission ticket to the event. $1 of each food and drink sale will go toward an additional prize purse for the athletes. Tickets for the FloTrack Throwdown are $10 per person available on www.Throwdown.FloTrack.com and $15 per person the week of the event.

For more information on the FloTrack Throwdown, visit: http://throwdown.flotrack.com/