Agent Ricky Simms - managing the business side of Usain Bolt

Usain Bolt made an appearance in California at Mount San Antonio College (Mt. SAC) on September 27, 2011 to do a track and field clinic after a successful 2011 season that ended with two gold medals and one world record. This is just one of the many appearances Bolt makes around the world during the year. His agent, Ricky Simms, talks with us about managing Usain Bolt the business and the challenges that come with it. Based in Teddington UK, Simms also manages other greats like Leo Manzano, Mo Farah, Micah Kogo, Linet Masai and Vivian Cheryuiyot. Simms is actually the coach for many of his Kenyan distance runners.