AUSTIN, TX (July 1, 2025) – FloSports today announced a dynamic new partnership with running brand Tracksmith and the largest run specialty retailer, Fleet Feet, to promote FloTrack’s coverage of the Wanda Diamond League. The multi-brand partnership aims to drive excitement and awareness of FloTrack's coverage through digital and in-person activations. 

Throughout the season, Fleet Feet will offer its customers and running communities across the country unique access to experience track and field events. In select markets, Olympian Matthew "Centro" Centrowitz, will host FloTrack's breakout alternate broadcast The Athlete's Lounge from Fleet Feet locations starting with a special event at Fleet Feet in Chicago on July 19th during the Diamond League London event. Additionally, Fleet Feet stores will host watch parties and other events tied to track and field. 

The partnership will also include a select mailing to Tracksmith customers, and in-store and online offers for Fleet Feet customers that will provide discounts to FloTrack subscriptions and Tracksmith apparel and footwear, making it easier for fans to gear up, tune in, and engage with the sport they love.

“This partnership is about more than just branding,” said Ryan Fenton, General Manager of FloTrack. “It’s about growing the community around the sport—creating awareness and engagement by bringing new fans together at the local level while elevating the global coverage of track and field.”

“At the core of this unique partnership is a shared commitment to serve the runner,” said Matt Taylor, Founder of Tracksmith. “By seamlessly integrating sport, a fresh retail experience, and a brand touchpoint, our goal is to create real value for our communities to feel connected and inspired through track and field.” 

“Fleet Feet believes running is most powerful when it brings people together,” said Jonathan Sipling, Vice President Of Marketing And Digital for Fleet Feet. “This partnership allows us to create meaningful experiences that celebrate the sport and the community behind it—whether that’s watching a race with your local run club or connecting with elite athletes in our stores.”

In addition to Wanda Diamond League, FloTrack subscribers get access to a massive slate of global Track & Field, including Continental Tour Gold events, World Marathon Major events, and more, making the platform an essential destination for fans year-round. FloSports’ MileSplit, the largest dedicated high school and youth based track & field platform in the country, will also offer annual MileSplit+FloTrack subscribers access to all Diamond League streams, providing a critical touchpoint connecting the professional level of the sport to younger audiences across the U.S. 

FloTrack is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices, including Roku, Apple TV, and Amazon Fire TV. For more information and to subscribe, please visit https://www.flotrack.org/.

About FloSports

Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.

About Tracksmith

Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. The brand honors the Amateur Spirit upon which running was founded upon and champions the Running Class—the non-professional yet competitive runners dedicated to the pursuit of personal excellence. Tracksmith crafts products, tells stories and creates experiences that enrich the running lifestyle—for training, racing and rest days. In everything it does, Tracksmith aims to celebrate, support and add to running’s distinct culture.

About Fleet Feet  

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 280 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company's Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.