Diadora And Marathon Sports Offering $40,000 NIL Deal To High Schoolers
Diadora And Marathon Sports Offering $40,000 NIL Deal To High Schoolers
Marathon Sports and Diadora are teaming up to offer a $40,000 NIL deal to one high school boy and one high school girl.

Diadora and Marathon Sports are launching an Name, Image and Likeness (NIL) program that will award a $40,000 deal to two athletes.
The first high school girl and high school boy to break 4:00 (boys) and 4:35 (girls) in the mile while wearing Diadora's new Mezzofondo spike during the 2025-26 indoor track season.
During last year's indoor season, three boys (Owen Powell, Josiah Tostenson and Tayvon Kitchen) and two girls (Jane Hedengren and Sadie Engelhardt) ran faster than those respective marks. So in theory, five athletes would have been eligible for the NIL deal last year.
“Based on the data we’ve seen in our lab and feedback from our athletes, we truly believe that the Mezzofondo is the fastest distance spike in the world," said Bryan Poerner, Diadora USA President and CEO. "That’s why we wanted to partner with Marathon Sports to put together a one-of-a-kind program that could reward some top high school milers with an incredible NIL opportunity."
According to Diadora, the Mezzofondo delivers 4% more energy return than other leading distance spikes.
To be eligible, athletes must be enrolled in a U.S. high school and eligible for interscholastic competition by their respective state association. The mark must be run between December 8th, 2025 and March 15, 2026.
Approved 1600m equivalents will be accepted. Times must be F.A.T. and posted in sanctioned races.
Full requisites can be found at Marathon Sports.
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