AUSTIN, TX – (February 2, 2026) – FloSports is teaming up with Diadora for a partnership that will position the global performance brand as presenting sponsor for FloTrack’s flagship studio show - The Meet Up. The sponsorship will weave Diadora directly into the show, bringing fans closer to the athletes, gear, and moments they care about most through a mix of original programming and social content across FloTrack channels. The partnership comes on the heels of FloTrack’s most successful season in history following the debut of Wanda Diamond League on the platform.  

As part of the agreement, Diadora-sponsored athletes will make guest appearances on The Meet Up and fans will get an inside look at Diadora product through features with FloTrack talent. The show will also follow Diadora and Marathon Sports’ $40,000 NIL milestone program, tracking the first high school male and female athletes to break four minutes and 4:35 in the mile, respectively, while wearing Diadora Mezzofondo spike. Through a mix of storytelling, highlights, and social content, the partnership is designed to build excitement, spark conversation, and keep fans engaged across FloTrack and Diadora platforms

“The Meet Up is a unique destination for the track and field community every week, providing the stories and insights fans can’t find anywhere else,” said Ryan Fenton, GM of FloTrack. “Partnering with Diadora allows us to push the show forward in a way that speaks directly to younger runners and the culture surrounding the sport, while also opening the door to in-person experiences throughout the year that we’re excited to explore.” 

The Meet Up, hosted by FloTrack’s Johnny Pace, Olu Olamigoke, and Nia Gibson focuses on the biggest stories, performances, and personalities in track and field. It features recaps of major track & field events from across the globe, deep dives into standout performances, exclusive athlete interviews, and segments on broader running culture. The series airs weekly on FloTrack and across FloTrack’s social channels, delivering consistent, year-round coverage of professional, collegiate, and high school track and field.

“FloTrack captures the pulse of the sport, particularly at the high school and collegiate levels.  We’re excited to use this unique partnership to introduce audiences to Diadora’s athletes, events and products week-in, week-out over the course of 2026”, said Bryan Poerner, Diadora USA President & CEO.

Last year FloTrack streamed a record 20 million live minutes to a highly-engaged fanbase of track enthusiasts. FloTrack subscribers receive access to a comprehensive slate of global track and field coverage, including the Wanda Diamond League, Continental Tour Gold events, World Marathon Majors, and more, making the platform an essential destination for fans year-round. 

FloTrack is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices, including Roku, Apple TV, Amazon Fire TV, Samsung TV, VIZIO, and LG Smart TVs. 

For more information and to subscribe, please visit https://www.flotrack.org/.

About FloSports

FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities in sports — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.

Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.

Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.