AUSTIN, TX — (July 30, 2026) — FloSports today announced a multi-year partnership with HOKA and Fleet Feet to launch a first-of-its-kind content and community program that will connect millions of running fans with the athletes, stories and experiences shaping the future of Track & Field. The collaboration will blend premium editorial coverage, original video programming, social storytelling, retail activations and immersive fan experiences into a unified platform that follows elite athletes from today's rising stars to those taking the biggest stage in Los Angeles in 2028.
The announcement comes after an exciting USATF Outdoor Championships this past weekend, where HOKA athlete Nia Akins captured her third outdoor U.S. 800m title (fifth national title overall) with a season-best 1:59.25. Nate Mountain claimed his first U.S. steeplechase title in his professional debut for HOKA, edging the field with a dramatic dive at the finish just six weeks after placing ninth at the NCAA Championships.
Rather than activating around isolated moments, the collaboration is designed to celebrate breakthrough performances, spotlight emerging talent, and bring fans behind the scenes to strengthen the connection between the sport's biggest brands and the communities that fuel it.
"The road to the Olympics isn't built over a few weeks every four years, it's built every day through the athletes, coaches, races and communities that define this sport," said Ryan Fenton, GM of FloTrack. "This partnership creates an entirely new platform for telling those stories. Together with HOKA and Fleet Feet, we're investing in the sport for the long term while giving fans unprecedented access to the athletes and moments that will define the next generation of track & field."
"At HOKA, we believe the future of running is shaped through the communities, athletes and stories that inspire us all to lace up every day. This partnership gives us the unique opportunity to tell more of these stories in new ways. We hope to bring fans closer to athletes and moments that define our sport and create more opportunities for runners at every level to connect and find joy in movement,” added Allie Tsavdarides, Vice President of North America Marketing, HOKA.
“Every day in our stores we see how an athlete's story can inspire someone to take a first step, join a local training program or see themselves as a runner,” said Joey Pointer, President and CEO of Fleet Feet. “Together with FloTrack and HOKA, we look forward to connecting the excitement of elite competition with local communities that help more people find their way into the sport.”
At the heart of the program is an always-on content strategy designed to keep fans connected to the sport through the lead up to Los Angeles. FloTrack will produce a series of original features showcasing HOKA athletes and NIL ambassadors through behind-the-scenes access, day-in-the-life storytelling and Workout Wednesday content that provides authentic insight into elite training while supporting HOKA product launches. FloTrack will also provide editorial and social amplification around athlete and NIL signings, extending the visibility and impact of each announcement through trusted storytelling.
Central to the partnership will be a series of meaningful in-person experiences that connect fans with the sport where they live. FloSports, HOKA and Fleet Feet will host watch parties for marquee competitions throughout the year with FloTrack producing highlight videos, editorial coverage and dedicated social content that captures the energy of each stop and extends its reach nationwide.
Additional moments to elevate the partnership and the sport will be introduced during FloTrack’s coverage of National and World Championship events, as well as Olympic qualifying moments, where HOKA and Fleet Feet will be integrated into the team’s expert analysis, previews, interviews, results and athlete storytelling.
FloTrack is the ultimate destination for Track & Field fans giving access to a global slate of events, including Wanda Diamond League, Continental Tour meetings, World Marathon Majors, and more, all year-round.
FloTrack is available on web, mobile (iOS and Android), and connected TV platforms including Roku, Apple TV, Amazon Fire TV, LG, Samsung, and VIZIO. For more information and to subscribe, visit https://www.flotrack.org/
About FloSports
FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels.
By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA athletics, and more. It holds more than 600 rights agreements with organizations including NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20 NCAA conferences, to bring world-class competition to fans around the world.
For more information, visit flosports.tv.
FloTrack Is The Streaming Home For Many Track And Field Meets Each Year
Don’t miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events.
FloTrack Archived Footage
Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.
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