Good afternoon,

 

Below you will find a release regarding the new ING New York City Marathon Mobile Spectator App Presented by Subway. Please feel free to contact me with any questions or for additional information.

 

Best,
Drea

 

Contact:

Drea Braxmeier 212.423.2287 | dbraxmeier@nyrr.org

Media Relations Department, New York Road Runners

Lauren Loeb 212.423.2271 | lloeb@nyrr.org

Media Relations Department, New York Road Runners

 

For Immediate Release

 

New York Road Runners Launches ING New York City Marathon Mobile Spectator App Presented by Subway

 

New York, October 28, 2011 — New York Road Runners, in partnership with MapMyRun, has launched the ING New York City Marathon Mobile Spectator App presented by Subway, it was announced today. The app aims to bring the ultimate spectator experience to all fans—whether they’re watching the race from city sidewalks or following the action from across the country or around the world. The free, first-of-its-kind app in the running space is available for download across multiple platforms including the iPhone, iPad and Android devices. A premium version of the app is also available for $2.99.

 

The ING New York City Marathon Mobile Spectator App is the first running app to integrate both RFID chip timing and GPS technology to allow the real-time tracking of race participants. App users can live-track 10 participants simultaneously—whether friends, professional runners or celebrities.

 

In another first, runners who download the app and choose to run with their smartphone can be tracked in real-time based on their GPS location. The app is intended to enhance the overall race-week experience for both runners and spectators by providing information about special events and offers from partners in advance of the race and on Marathon Sunday.

 

ING New York City Marathon Mobile Spectator App features include:

·         Live streaming of the men’s and women’s professional races (premium)

·         Live streaming of NBC4 New York’s race broadcast (premium)

·         Live tracking of 10 runners simultaneously (premium)

·         Interactive course map, including special offers from race partners and NYC visitor information

·         Official photo and video gallery

·         Professional athlete leader board with athlete profiles

 

The interactive course map also allows for integrations with NYRR’s marathon partners at points of interest along the course route. The map will pinpoint locations of cheer zones, entertainment, activations and giveaways for spectators including the ING Cheer Zone, Time Warner Cable Cheer Zone, Emerald Nuts sampling, and access to ASICS digital message board, among others. 

 

During race week and on Marathon Sunday, partners are able to inform spectators of special offers based on geo-location technology. Sponsor integrations include: 

·         Grana Padano Cheese Tour:  The premier Italian cheese will be hosting a tour at specialty shops around New York City for sampling events during race week.  Participants will be sent a message when they are in the vicinity of select shops.

·         Nissan: In the two weeks leading up the Marathon (October 24-November 5), the Nissan LEAF Breathe Easy Tour will make stops throughout the city. The mobile app will alert users to the tour stops to check out the 100% electric Nissan LEAF, enter to win an all-electric vehicle and receive free 2011 ING New York City Marathon gear.

·         Dunkin’ Donuts: On race day, when spectators are near select Dunkin’ Donuts stores along the course, they will be messaged to come inside for a free Dunkin Donuts beanie.

·         Coors Light: Coors Light is promoting their Race to Refreshment program, hosting race-day parties at more than 20 bars along the Marathon route.

·         Subway: Subway is offering food specials at seven stores along the route and sponsoring three cheering sections.

 

In addition to the Mobile Spectator App, the TrackMyRunners™ feature provides spectators and fans additional options for following their runners. For no charge, up to five runners can be tracked via the web and for $2.99 up to three runners can be tracked via SMS text.

 

For more information please visit:  http://www.ingnycmarathon.org/Join_In.htm

 

New York Road Runners

Headquartered in New York City, New York Road Runners is dedicated to advancing the sport of running, enhancing health and fitness for all, and meeting our community’s needs. Our goal is to use the expertise acquired in our 53-year history to empower all people to live fitter, healthier lives through participation in our races, community events, instruction and training resources, and youth programs. Our races and other events draw more than 300,000 people each year. The ING New York City Marathon, NYRR’s premier event, is the largest and most inclusive marathon in the world, attracting the world’s top professional runners every year and raising $30.8 million for charity in 2010. NYRR’s running-based youth programs, which currently serve more than 100,000 children in hundreds of schools and community centers, promote children’s health and fitness, character development, and personal achievement in underserved communities. For more information, visit www.nyrr.org.

 

The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is one of the world’s great road races, drawing some 140,000 applicants. The race attracts many world-class professional athletes, not only for the $650,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the more than 875,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information, visit www.ingnycmarathon.org.

 

About MapMyRUN

MapMyRUN is the running specific website of MapMyFITNESS, Inc. Headquartered in Austin, Texas, MapMyFITNESS was founded in 2007 and operates a suite of fitness-oriented websites and associated mobile and tablet applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. MapMyFITNESS provides more than 3 million runners, cyclists, walkers, and other fitness enthusiasts with access to an innovative geo-mapping application that permits them to track and store their daily running, cycling, walking or hiking routes in an online database, a searchable database of routes across the globe, essential community-based fitness content, unique online training tools and fitness calculators, comprehensive global event listings, and a dynamic social network of healthy and active individuals. MapMyFITNESS’s iMapMy mobile apps use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to record and chart their daily fitness activities and routes right on their devices. For more information about MapMyFITNESS and its offerings, visit www.mapmyftnessinc.com.

 

 

 

 

Drea Braxmeier | NYRR Media | New York Road Runners | 212.423.2287 (work) | dbraxmeier@nyrr.org

 

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