The Track and Field Athletes Union

In the aftermath of Rule 40, track and field athletes from around the world are unionizing. The main purpose of the union would be to allow promotion of private sponsorship during major events, such as the Olympic Games. The union also seeks to gain a collective bargaining agreement and prize money in the Olympics.

Rule 40 became a major topic of debate during the 2012 Olympic Games between the Olympic Committee and athletes. The London Organizing Committee of the Olympic Games states, “Rule 40 of the Olympic Charter limits athletes competing in the Olympic Games from appearing in advertising during and shortly before the Olympic Games. This helps prevent ambush marketing which might otherwise utilize athletes to create an association with the Games.”

The rule severely hurts athletes who’s income is based on their promotion of their sponsor. Athletes were unable to display, discuss, or even tweet about their private sponsorships during the Games.

Athletes took to Twitter to originally voice their displeasure with Rule 40. Tweets that ended in #WeDemandChange became a popular hashtag to associate and consolidate rants on the subject.

Another issue is the lack of transparency by the International Olympic Committee (IOC) in the decision making process. Adam Nelson, a two-time Olympic silver medalist, told ESPN, “To me, the most compelling reason for all athletes’ associations is a lack of representation and the lack of a voice at the decision-making level.”

There is an uneasy relationship between the IOC and the United States Olympic Committee (USOC). The creation of this union will help further the sport because it will allow athletes to voice their opinion on the subject. Banded together, athletes will be able to have more leeway in the decision process than as individual superstars.

For the same reason players’ unions exist in any major sport, this track and field union is just another group of athletes who want to have their fair share in the sport.

Check out the full list of athletes and supporters here: http://flo.mx/Un9DaC

Bowerman Awards Photo Gallery

Johanna Gretschel 2017 Bowerman Award finalists

Last night, the USTFCCCA named Raevyn Rogers of the University of Oregon and Christian Coleman of the University of Tennessee as the 2017 Bowerman Award Winners. Rogers, the NCAA record holder for 800m, is the third women's winner from Oregon, and Coleman, the NCAA 60m and 100m record holder, is the first-ever winner for the Volunteers. Check out the photo gallery from the evening in Phoenix, Arizona below; watch interviews and highlights from the event here.

Christian Coleman Wins The 2017 Bowerman Award

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Tennessee’s Christian Coleman has been named The Bowerman award winner for the 2017 NCAA season.

Raevyn Rogers Wins The 2017 Bowerman Award

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Oregon’s Raevyn Rogers has been named The Bowerman award winner for the 2017 NCAA season.

NXN Champ Katelyn Tuohy To Attempt H.S. 5K Record LIVE on FloTrack

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Nike Cross National champion Katelyn Tuohy has just one more 5K on her schedule, and that one will be the fastest of them all. On Saturday, January 20, LIVE ON FLOTRACK, she will toe the line at the VA Showcase in a special section of the 5K with the sole purpose of taking down Brie Oakley's 15:55 national record. 

Ruby Stauber To Transfer From LSU To Oregon

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After a standout freshman season with LSU, Ruby Stauber will take her talents to the Pacific Northwest to compete for the University of Oregon. A since-deleted tweet from the Wayzata High School girls cross country account first made the announcement, and FloTrack later confirmed it with Stauber.

'Just Wait,' Fred Kerley Could Win The Bowerman

Image of Sport Fred Kerley

This week, FloTrack will introduce you to all six Bowerman finalists ahead of Friday's Bowerman Awards, which will crown one male and one female as the best track and field athletes in the NCAA for the 2017 season. You can watch the awards ceremony live from Phoenix on FloTrack here.

How Raevyn Rogers Could Win The Bowerman

Image of Sport Raevyn Rogers

This week, FloTrack will introduce you to all six Bowerman finalists ahead of Friday's Bowerman Awards, which will crown one male and one female as the best track and field athletes in the NCAA for the 2017 season. You can watch the awards ceremony live from Phoenix on FloTrack here.

How Christian Coleman Could Win The Bowerman Award

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This week, FloTrack will introduce you to all six Bowerman finalists ahead of Friday's Bowerman Awards, which will crown one male and one female as the best track and field athletes in the NCAA for the 2017 season. You can watch the awards ceremony live from Phoenix on FloTrack here.

Who's No. 1? FloTrack Tackles The Katelyn Tuohy vs Claudia Lane Debate

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If you've paid the slightest modicum of attention to high school girls cross country this season, you know the names Katelyn Tuohy and Claudia Lane. 

2017 Bowerman Blind Resume Test

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The Bowerman Award Ceremony will be LIVE on FloTrack this Friday, December 15, at 9 PM ET.