New Balance To Replace Asics As NYC Marathon Partner



After 25 years as the official footwear and apparel partner of the TCS New York City Marathon, Asics America announced today that 2016 will be the final year of their partnership with the famed race. 

Citing an ever-changing “running and marketing landscape,” Asics America CEO and President Gene McCarthy said “this was the right time for us to take a strategic look at our overall marketing and engagement plans for the future,” in a press release

“Asics has had a tremendous run with the TCS NYC Marathon over the last quarter century and we will always hold the amazing runners and fans in New York near and dear to our hearts.”

As Asics exits, New Balance will reportedly step in as the new apparel partner in 2017, per Sports Business Daily’s Ben Fischer. The Boston-based brand will also partner with New York Road Runners, and a formal announcement of the deal is expected on Tuesday. 

Terms of the deal have yet to be revealed, but New Balance is expected to pay a higher amount than the $3 million that Asics doled out annually, per Fischer. NYRR executives and New Balance will make the details public tomorrow in Manhattan.

Human, Or Super Saiyan? Grant Holloway Keeps The World Wondering

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By Zach Dirlam

Area code 757, tattooed on Holloway’s left wrist, services the southeastern-most portions of Virginia, covering the Virginia Peninsula, Eastern Shore and Hampton Roads.

Big 12 Preview: Divine Oduduru's Coming Out Party, NCAA Record Chase In HJ

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The Big 12 is one of the most well-rounded conferences in the NCAA, with solid sprint matchups, distance races, and even a potential high jump collegiate record battle set to go down in Ames, Iowa, this weekend at Iowa State's 300-meter track. Read on for a rundown of the top events to watch.

14 Athletes Set To Represent Canada At 2018 IAAF World Indoor Championships

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Feb. 14 release courtesy of Athletics Canada:

House Of Run Podcast: Coleman, Nelvis, Brazier Show Out

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On this week's episode of the House of Run Jason and Kevin discuss Christian Coleman's world record, Sharika Nelvis's American record, the doubles by Shelby Houlihan and Paul Chelimo and all the other action from the 2018 US Indoor Championships.

Star-Studded 3K, 60mH Tiebraker Headline 2018 MPSF Indoor Championships

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By Taylor Dutch

Powerhouse teams from the Pac-12 and West Coast Conferences come together this weekend to compete at the 2018 MPSF Indoor Track and Field Championships, which you can catch LIVE on FloTrack.

Teahna Daniels Set To Extend Texas Sprints' Legacy At Big 12s

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By Lincoln Shryack

Texas sprinter Teahna Daniels wasted no time in becoming the fastest woman in Big 12 history. Less than two months into her NCAA career, back in 2016, Daniels won the 60m NCAA crown in 7.11 — the fastest ever by a freshman and then the fourth-best performance in collegiate history. She hadn’t even won a Big 12 title yet, but it was clear that the Longhorn freshman would soon dominate the conference.

The Best Races From The 2017 Big 12 Indoor Championships

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This weekend Ames, Iowa, will play host to the 2018 Big 12 Championship. Like 2017, FloTrack will have live coverage of the meet as teams chase a conference championship and qualifying marks to the 2018 NCAA Indoor Championships. 

On The Run: NCAA Mile Champion Josh Kerr | Ep. 75

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NCAA mile and 1500m champion Josh Kerr of New Mexico joins Jojo and Kevin to discuss his approach to this weekend’s Mountain West Conference Championships, how his life has changed since he finished second at the Millrose Games, beating Edward Cheserek in the mile, following the collegiate scene growing up in Scotland, and choosing to attend New Mexico before he even visited the school. 

Cas Loxsom On Depression And The Realities Of Chasing The Running Dream

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We caught up with Cas Loxsom at this past weekend's USATF Indoor Championships in Albuquerque after the American indoor record holder dropped out of his race. 

Josh Kerr, Ednah Kurgat Highlight Mountain West Championships

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Some of the nation’s top distance runners will be action during the distance medley relay at the Mountain West Conference Championships. Ednah Kurgat, Allie Ostrander, Dillon Maggard, and Josh Kerr are all expected to play pivotal roles in their team’s chances on Thursday night. Outside of the distance medley relay, the four are expected to be in action throughout the three day meet which you can watch live on FloTrack.