The Story Of Boutique Running Brand Tracksmith | Beneath The Grandstand (Ep. 9)

9. The Story Of Tracksmith

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Nike, adidas, New Balance, Brooks, Saucony, Asics, Hoka....some of the major brands that dominate the running industry. Even with all this competition in the market, Matt Taylor saw an opportunity. Who out there was focusing on quality men's running apparel? When he couldn't find an answer, he decided that he would be the solution....enter Tracksmith. Taylor, the Co-Founder and CEO of the boutique brand based in Boston, tells his story that found him creating some of the first digital content in running and led him to working in partnership with Usain Bolt. He always knew he wanted to create his own company and Tracksmith became that outlet. The brand, which is nearly 90% online going direct to consumer,  recently made a splash at the 2020 Olympic Marathon Trials in Atlanta and recently employed top runners Nick Willis and Mary Cain.