![picture of Ricky Simms](https://d2779tscntxxsw.cloudfront.net/Track-Logo-Overlay.jpg)
![null](https://d2779tscntxxsw.cloudfront.net/649874a.jpg?width=400&quality=80)
Ricky Simms on managing British athletes in Olympic year
Jul 18, 2012
Olympic hype for home athletes is always immense, especially this year in media-hungry Great Britain. Agent Ricky Simms discusses how he handled negotiating endorsement deals and other promotional efforts for Christine Ohuruogu, Mo Farah and his other top British athletes.