Freweyni Hailu has officially signed with Swiss performance brand On and made a strong debut with the brand, winning the women’s short-distance group at Grand Slam Miami this past weekend.

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Hailu, 24, is already an accomplished name on the international stage. She won gold in the 3000m at the 2024 World Indoor Championships in Nanjing and claimed the 1500m title in Glasgow in 2023. She also reached the 1500m finals at the 2021 Tokyo Olympic Games and the 2022 World Outdoor Championships in Eugene. On the Diamond League circuit, she consistently performs among the best, earning a reputation for her fierce competitiveness.

“For me, it's important to partner with a brand that shares my dedication and passion for running, and with On, I’ve found that partner,” Hailu said. “There’s a real energy and focus on helping athletes be their best. I’m excited to train and compete with their support.”

With the backing of On, Hailu now sets her sights on a busy competitive season ahead, including continued Diamond League appearances and preparations for World Championships in September.

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