New York City MarathonOct 29, 2015 by Joe Battaglia
Asics Unveils World's Largest Selfie Stick For NYC Marathon
Asics Unveils World's Largest Selfie Stick For NYC Marathon
Irvine, CA – October 22, 2015 -- ASICS America Corporation, the official footwear and apparel partner of the 2015 TCS New York City Marathon, will celebrate the world’s largest marathon with the “World’s Biggest Selfie Stick,” a 90-foot-tall interactive structure set to open at Gansevoort Plaza in Manhattan next week.
The eight-story-tall selfie stick, which will be open to the public from Thursday, Oct. 29 through Saturday, Oct. 31, builds on the theme of ASICS’ global “It’s a Big Race. Go Run It.” ad campaign and is designed to give all race fans the chance to participate in the 2015 TCS New York City Marathon – even if they aren’t running it. Using the custom module, visitors will be able to capture a one-of-a-kind, race-themed selfie video on their own phones during the countdown to Marathon Sunday.
“The 2015 TCS New York City Marathon is the largest marathon in the world, and it seemed only fitting to create something larger-than-life to celebrate the record number of runners and fans that will hit the streets on November 1,” said Shannon Scott, Sr. Director Marketing at ASICS America. “The entire city of New York rallies together in support of this great race, and ASICS is proud to honor the thousands of runners – and millions of fans – whose passion and energy make this the best and biggest marathon in the world.”
At Gansevoort Plaza, participants will affix their personal phones into a custom selfie-orb and push the launch button, which will trigger the phone’s built-in video function and send the phone along the 90-foot, high-speed track into the sky. When it reaches its highest point, the phone will pause to reveal and capture a special message, then begin its trip back down the custom track.When the video record ends, participants will have an original selfie video that can be shared across any social channel using the hashtag #GoRunIt.
ASICS America’s 2015 TCS New York City Marathon programs – which in addition to “The World’s Biggest Selfie Stick” include a special collection of New York City Marathon-branded gear, social and digital initiatives, charitable contributions and a robust media plan – will further bring the brand’s “It’s a Big Race. Go Run It.” campaign to life in the Big Apple.
The eight-story-tall selfie stick, which will be open to the public from Thursday, Oct. 29 through Saturday, Oct. 31, builds on the theme of ASICS’ global “It’s a Big Race. Go Run It.” ad campaign and is designed to give all race fans the chance to participate in the 2015 TCS New York City Marathon – even if they aren’t running it. Using the custom module, visitors will be able to capture a one-of-a-kind, race-themed selfie video on their own phones during the countdown to Marathon Sunday.
“The 2015 TCS New York City Marathon is the largest marathon in the world, and it seemed only fitting to create something larger-than-life to celebrate the record number of runners and fans that will hit the streets on November 1,” said Shannon Scott, Sr. Director Marketing at ASICS America. “The entire city of New York rallies together in support of this great race, and ASICS is proud to honor the thousands of runners – and millions of fans – whose passion and energy make this the best and biggest marathon in the world.”
At Gansevoort Plaza, participants will affix their personal phones into a custom selfie-orb and push the launch button, which will trigger the phone’s built-in video function and send the phone along the 90-foot, high-speed track into the sky. When it reaches its highest point, the phone will pause to reveal and capture a special message, then begin its trip back down the custom track.When the video record ends, participants will have an original selfie video that can be shared across any social channel using the hashtag #GoRunIt.
ASICS America’s 2015 TCS New York City Marathon programs – which in addition to “The World’s Biggest Selfie Stick” include a special collection of New York City Marathon-branded gear, social and digital initiatives, charitable contributions and a robust media plan – will further bring the brand’s “It’s a Big Race. Go Run It.” campaign to life in the Big Apple.