Adidas Has Its Own Sub-2:00 Marathon Project, Like Everyone Else Apparently

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After reporting earlier this week that Nike's sub-two-hour marathon attempt won't be on a record-legal course, the Wall Street Journal's Sara Germano reports today that adidas is gunning for its own sub-2:00. That attempt, according to the report, will be on a record-legal course and "is at least two years in development and has already yielded a prototype of a running shoe." 

The shoe is the key. Gunning for a sub-2:00 marathon in 2017 seems preposterous, like gunning for a sub-4:00 mile in 1940. It would cut the world record by nearly two and a half percent. adidas's Dennis Kimetto holds the current world record of 2:02:57.



But the Wall Street Journal's reporting frames the shoe companies' motivations for these projects around a very simple thing: market pressures. The Journal's initial report on the Nike attempt mentions that Nike stock is down 18% on the year, with Bank of America Merrill Lynch analysts claiming that Nike has an "innovation gap." And the report today says that the emergence of athleisure as a trend has pressured adidas to "reignite sales of performance gear."

The sudden urgency of these sub-2:00 projects makes sense if these shoe companies really, really need to sell shoes.

Big Ten, Pac-12 Call Off Fall Sports

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Two of the NCAA’s Power 5 conferences won’t be competing this fall. The Big Ten and the Pac-12 are suspending fall sports, including cross country, in response to the COVID-19 pandemic. 

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Stahl, Vetter Post Big Throws In Turku

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The Continental Tour kicked off on Tuesday with the first stop taking place in Turku, Finland. As expected, the throws stole the show.

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How to Watch: 2020 World Athletics Continental Tour | Turku

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Here's how to watch the 2020 World Athletics Continental Tour: Turku on FloTrack in the United States.

Ritz-Led On Athletics Club Rolls Out Inaugural Roster

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On Running, the Swiss-based shoe company, just released its full roster for the newly formed On Athletics Club. 

Erriyon Knighton Has Arrived With 200m National Record

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Erriyon Knighton put everyone on notice on Friday. 

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London Marathon To Go Forward As Elite-Only Race On October 4

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Organizers of the postponed 2020 Virgin Money London Marathon announced today that the gala 40th edition their event would proceed as an elite-only race on a closed course within St. James's Park in Central London on Sunday, October 4.  Organizers said that they would create a "secure biosphere," a contained COVID-safe environment, which would allow the race to be run on a small circuit, at least for top athletes.  Citizen runners will only be able to participate remotely, running on their own.

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NCAA Division II/III Fall Championships Canceled

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Fall sports national championships for NCAA Division II and Division III have been canceled. 

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Tamaal Myers Is Ready For His Encore At AAU

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One of the most anticipated races of the AAU Junior Olympic Games this week is led by an athlete that few might know about. 

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Confidence Is Key For Aly Conyers Ahead Of The AAU JO Games

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With less than one week until the AAU Junior Olympic Games, Heathwood Hall's (SC) Aly Conyers is ready to see the results of her season's -- or to some, pandemic -- training finally pay off.

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AAU Junior Olympic Games Performance Lists

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The 2020 AAU Junior Olympic Games begin on Wednesday, August 5th in Brevard County, Florida. Check out the full schedule for the meet here and see the performance list for all events and age groups below.

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