Nike Is Selling $250 Running Shoes, Also Here's Some Sub-2:00 Attempt News

When adidas and Nike announced separate sub-two-hour marathon attempts less than a week apart in December, the obvious question was: why now? One answer was: to sell shoes.

The record-attempt-as-shoe-ad theory bore out nicely today. Nike's PR firm sent out a 476-word release to journalists this morning; more than two-thirds of the words and all of the attached images were dedicated towards the two pairs of trainers that Nike is selling in conjunction with Breaking2, one of which costs $250 and the other of which costs $150. In one paragraph at the end, it is mentioned that the actual sub-2:00 attempt will be held on a 2.4K Grand Prix racing track in Monza, Italy.

In a series of reports around the initial announcements, the ​Wall Street Journal ​pointed out two things about Nike specifically and the industry in general. ​

Why Nike:

"Nike has faced increased competition from rivals Adidas and Under Armour. In October, analysts at Bank of America Merrill Lynch downgraded the company's stock amid concerns of a so-called "innovation gap" in Nike's product pipeline relative to competitors. Nike shares have fallen roughly 18% for the year through close of trading on Monday."

(Nike stock is up roughly 4% since the week of the announcement in December.)

And why Nike ​and ​adidas:​

"In recent years, Nike and Adidas have operated in an increasingly competitive market, not only for sports marketing influence but in sales of sportswear. The rise of so-called athleisure has brought more competitors into the mix and sales of casual, fashion-forward shoes have risen faster than performance-oriented sneakers.

Those conditions have put more pressure on the likes of Nike and Adidas to reignite sales of performance gear. 'A pendulum swing in fashion preference from performance towards lifestyle fashion athletic footwear has contributed to a bearish sentiment on Nike,' wrote Stifel analyst Jim Duffy earlier this week."


Eliud Kipchoge ran a 59:18 half marathon and Zersanay Tadese ran 59:41 on a test run of the course this morning. The weather is nice there, apparently.

Talented ADP Squad Likes World XC Medal Chances On Tough Aarhus Course

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When Shadrack Kipchirchir lines up for the 2019 IAAF World Cross Country Championships on March 30 in Aarhus, Denmark, the 30-year-old American is hoping for the nastiest weather that the Danish city can provide.

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Here's Why USATF Honoring World Rankings Would Be A Disaster

Earlier this week we published an opinion stating why it is a good thing for USATF to use time standards as the only means to guarantee a spot on the 2020 U.S. Olympic team. Our main reason was based on the fact that the new world rankings are unfair, but more importantly, the world rankings make the selection process even worse.

CAS Delays Semenya Decision Until Late April

The Court of Arbitration for Sport announced on Thursday that they will push back a ruling in the case involving Caster Semenya until late April. 

House Of Run: Everything To Be Excited About In The Outdoor Season

Jason and Kevin discuss the 42 most interesting storylines heading into the outdoor season. How healthy is Wayde Van Niekerk? Who will be the top women's 1500m runner? Can the Jamaican men win a sprint medal? What will Eliud Kipchoge do for an encore? Will this be the year of the 400m hurdles?

The Best Track And Field Athlete From Every NCAA Tournament School

The 2019 NCAA DI Men’s Basketball Tournament begins this week, and in honor of March Madness we’ve selected the best track and field athlete— past or present— from each of the tournament’s 68 schools (minus Old Dominion, who does not have a track team; get a track team Old Dominion). Some of the names below are NCAA track and field legends from major programs. Others on this list never even qualified for the NCAA Championships. The 68 here ran the gamut, from Olympic heroes to mere school record holders.

Why LetsRun Is Wrong & USATF Is Right About Olympic Qualifying

Last week, the IAAF announced its new qualification process for the 2020 Olympic Games, which included tougher entry standards and new computerized world rankings. The reaction was intense as some media outlets painted an apocalyptic worldview for U.S. athletics. In reality, it’s not that dramatic.

Cal Coach Tony Sandoval To Retire

Tony Sandoval, the director of track and field and cross country at Cal, will retire at the conclusion of the outdoor season. Sandoval spent 37 years at the university, beginning as the head women’s coach in 1982. 

Six Reasons We're Looking Forward To The NCAA Outdoor Track Season

As exciting as 200-meter ovals and banked curves are, we’re ready for the unpredictable weather, sprint relays and 10K races of spring track season. Here’s a few reasons to get excited for NCAA outdoor track and field.

FloTrack To Stream 2019 Boston Marathon In Europe

AUSTIN, Texas — March 18, 2019 — Today, FloSports, the innovator in live digital sports and original content, and the Boston Athletic Association, announced a partnership to provide live and on-demand coverage of the 2019 Boston Marathon on FloTrack.com exclusively in over 40 European countries. 

Ethiopia's Belay Tilahun, Not Included In Elite Field, Wins NYC Half

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