United States Olympic & Paralympic Committee Updates Rule 40

With the track world now firmly wedged between the 2019 World Championships — which just finished in Doha, Qatar — and the 2020 Olympics in Tokyo, the United States Olympic & Paralympic Committee has announced significant changes regarding Rule 40, which provides guidelines for athletes and their sponsors. 

Athletes can now explicitly thank their sponsors during the Olympics, no longer barred as they were previously.

Here are the major points of change, according to the USOPC press release:

  • Athletes are now able to thank personal sponsors during the Games.
  • Athletes are now able to receive congratulatory messages from personal sponsors during the Games.
  • Athlete personal sponsors are now able to engage in generic advertising during the Games.
  • Official partners maintain continued exclusivity around Team USA and Games marks and imagery.
  • Official partners receive increased ambush protection through the introduction of a Personal Sponsor Commitment.
  • All existing partner benefits related to timing and support of USOPC partner staff continue.

In other words: very good news for athletes! The changes mean more marketing opportunities for these athletes and more exposure for the sport in general during their highest-profile event.

You might remember Emma Coburn's tussle with Rule 40 back in the 2016 Olympics, when she touted her New Balance spikes above her shoulder in a clever evasion of the specific language of the rule. Some, like former distance runner Josh Cox, are already reacting positively to the news.



“We are sharing an updated Rule 40 guidance that embraces the athlete perspective while honoring critical support USOPC, IOC and IPC partners provide for the Olympic and Paralympic movements,” said USOPC CEO Sarah Hirshland. “We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world.”

Find the full press release here.

DII NCAA Cross Country Recap: Kimutai Picks Up Crucial Midseason Win

All attention in Division II cross country over the weekend was in Romeoville, Illinois, as the Lewis Conference Crossover went down on Saturday. Despite the meet featuring none of the mighty Colorado heavyweights-- Adams State, Colorado Mines or Western Colorado-- the race still had plenty of podium implications and individual title contenders.

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NCAA KOLAS Projections | October 15th

The KOLAS calculator is back! And, after the first seven weeks of competition here is where the top teams stand via the NCAA at-large points system. Our projections are based off of current points earned through October 12th and for the sake of projections we predicted the regional finishes based off our FloXC rankings. Be sure to tune in LIVE on November 15th for the KOLAS LIVE: Selection Show.

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Who Will Be The IAAF Men's Athlete Of The Year?

The IAAF announced the 11 men’s finalists for 2019 Athlete of the Year on Monday. 

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Kipchoge Or Kosgei: Which Marathon Performance Is More Impressive?

In the span of a little over 30 hours this weekend, professional marathoning radically changed forever. 

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Play FloXC Fantasy & Win A Trip To The 2020 NCAA XC Championships

This year's season-long FloXC fantasy league will give you a chance to compete against the FloTrack staff and be in the running to win the ultimate prize: a FREE trip to the 2020 Division I NCAA XC Championships!

ENTER HERE: 2019 FloXC Fantasy Challenge

2019 FloXC Fantasy Challenge: 1st Round, Nuttycombe/Pre-Nats

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Lawrence Cherono Wins Chicago Marathon; Former NOP Athletes Struggle

Lawrence Cherono of Kenya won the Chicago Marathon on Sunday morning in a sprint finish over Ethiopia's Dejene Debela, 2:05:45 to 2:05:46. The victory comes six months after Cherono's Boston Marathon title, for an impressive two World Marathon Major wins in one year. 

Two Wild Weeks: 10 Unbelievable Running Stories From The Last 14 Days

Between the World Championships, Alberto Salazar's anti-doping ban, a 1:59:40 marathon, and a women's marathon world record, it has been a wild two-week span in the running world.

Brigid Kosgei Smashes Paula Radcliffe's World Record At Chicago Marathon

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Brigid Kosgei of Kenya one-upped Eliud Kipchoge on Sunday in Chicago, as the 25-year-old closed out an impressive week of marathon performances with an unexpected and brilliant new world record for women in 2:14:04.

Race Analysis: 2019 Chicago Marathon

The Chicago Marathon begins at 7:30 a.m. CT. Check out our men's preview here and women's preview here and keep this page refreshed throughout the race for live updates.

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