United States Olympic & Paralympic Committee Updates Rule 40

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With the track world now firmly wedged between the 2019 World Championships — which just finished in Doha, Qatar — and the 2020 Olympics in Tokyo, the United States Olympic & Paralympic Committee has announced significant changes regarding Rule 40, which provides guidelines for athletes and their sponsors. 

Athletes can now explicitly thank their sponsors during the Olympics, no longer barred as they were previously.

Here are the major points of change, according to the USOPC press release:

  • Athletes are now able to thank personal sponsors during the Games.
  • Athletes are now able to receive congratulatory messages from personal sponsors during the Games.
  • Athlete personal sponsors are now able to engage in generic advertising during the Games.
  • Official partners maintain continued exclusivity around Team USA and Games marks and imagery.
  • Official partners receive increased ambush protection through the introduction of a Personal Sponsor Commitment.
  • All existing partner benefits related to timing and support of USOPC partner staff continue.

In other words: very good news for athletes! The changes mean more marketing opportunities for these athletes and more exposure for the sport in general during their highest-profile event.

You might remember Emma Coburn's tussle with Rule 40 back in the 2016 Olympics, when she touted her New Balance spikes above her shoulder in a clever evasion of the specific language of the rule. Some, like former distance runner Josh Cox, are already reacting positively to the news.



“We are sharing an updated Rule 40 guidance that embraces the athlete perspective while honoring critical support USOPC, IOC and IPC partners provide for the Olympic and Paralympic movements,” said USOPC CEO Sarah Hirshland. “We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world.”

Find the full press release here.

Big Ten, Pac-12 Call Off Fall Sports

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Two of the NCAA’s Power 5 conferences won’t be competing this fall. The Big Ten and the Pac-12 are suspending fall sports, including cross country, in response to the COVID-19 pandemic. 

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Stahl, Vetter Post Big Throws In Turku

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The Continental Tour kicked off on Tuesday with the first stop taking place in Turku, Finland. As expected, the throws stole the show.

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How to Watch: 2020 World Athletics Continental Tour | Turku

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Here's how to watch the 2020 World Athletics Continental Tour: Turku on FloTrack in the United States.

Ritz-Led On Athletics Club Rolls Out Inaugural Roster

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On Running, the Swiss-based shoe company, just released its full roster for the newly formed On Athletics Club. 

Erriyon Knighton Has Arrived With 200m National Record

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Erriyon Knighton put everyone on notice on Friday. 

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London Marathon To Go Forward As Elite-Only Race On October 4

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Organizers of the postponed 2020 Virgin Money London Marathon announced today that the gala 40th edition their event would proceed as an elite-only race on a closed course within St. James's Park in Central London on Sunday, October 4.  Organizers said that they would create a "secure biosphere," a contained COVID-safe environment, which would allow the race to be run on a small circuit, at least for top athletes.  Citizen runners will only be able to participate remotely, running on their own.

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NCAA Division II/III Fall Championships Canceled

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Fall sports national championships for NCAA Division II and Division III have been canceled. 

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Tamaal Myers Is Ready For His Encore At AAU

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One of the most anticipated races of the AAU Junior Olympic Games this week is led by an athlete that few might know about. 

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Confidence Is Key For Aly Conyers Ahead Of The AAU JO Games

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With less than one week until the AAU Junior Olympic Games, Heathwood Hall's (SC) Aly Conyers is ready to see the results of her season's -- or to some, pandemic -- training finally pay off.

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AAU Junior Olympic Games Performance Lists

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The 2020 AAU Junior Olympic Games begin on Wednesday, August 5th in Brevard County, Florida. Check out the full schedule for the meet here and see the performance list for all events and age groups below.

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