United States Olympic & Paralympic Committee Updates Rule 40

With the track world now firmly wedged between the 2019 World Championships — which just finished in Doha, Qatar — and the 2020 Olympics in Tokyo, the United States Olympic & Paralympic Committee has announced significant changes regarding Rule 40, which provides guidelines for athletes and their sponsors. 

Athletes can now explicitly thank their sponsors during the Olympics, no longer barred as they were previously.

Here are the major points of change, according to the USOPC press release:

  • Athletes are now able to thank personal sponsors during the Games.
  • Athletes are now able to receive congratulatory messages from personal sponsors during the Games.
  • Athlete personal sponsors are now able to engage in generic advertising during the Games.
  • Official partners maintain continued exclusivity around Team USA and Games marks and imagery.
  • Official partners receive increased ambush protection through the introduction of a Personal Sponsor Commitment.
  • All existing partner benefits related to timing and support of USOPC partner staff continue.

In other words: very good news for athletes! The changes mean more marketing opportunities for these athletes and more exposure for the sport in general during their highest-profile event.

You might remember Emma Coburn's tussle with Rule 40 back in the 2016 Olympics, when she touted her New Balance spikes above her shoulder in a clever evasion of the specific language of the rule. Some, like former distance runner Josh Cox, are already reacting positively to the news.



“We are sharing an updated Rule 40 guidance that embraces the athlete perspective while honoring critical support USOPC, IOC and IPC partners provide for the Olympic and Paralympic movements,” said USOPC CEO Sarah Hirshland. “We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world.”

Find the full press release here.

How Running Saved Hannah Reinhardt's Life

Hannah Reinhardt, a senior at the University at Albany, won the Northeast Regional on the roads this past weekend, earning an individual qualification for the NCAA Division I Cross Country Championships on Saturday, Nov. 23. This story, written by Reinhardt on behalf of America East's #BetterTo9ether initiative, details her journey through adversity and how running helped save her life.

Arkansas Goes For Calendar Sweep, Monson/Kelati Battle

In his 30 years at Arkansas, women’s head coach Lance Harter has won four national championships in track. He’s won 15 SEC Cross Country Championships. The program has finished in the top 10 at NCAAs on 10 occasions. But the team has never won an NCAA cross country title, and it’s been two decades since they finished in the top four. 

2019 DII XC Championships Preview: Mines, Adams State Look To Stay On Top

DII/DIII FloXC Show: NCAA Podium Picks

The 2019 DII NCAA XC Championships are this Saturday, Nov. 23, in Sacramento, California. FloTrack will have Live coverage of the event beginning at 10:00 am PT with the start of the women’s 6k.

House Of Run: An NCAA XC Primer

Kevin and Jason preview Saturday’s NCAA Cross Country Championships, LIVE on FloTrack, and discuss if the NAU men’s team can win their fourth straight title, who will emerge from a three-way battle for the women’s championship and the next chapter in the Alicia Monson/Weini Kelati rivalry.

How To Watch The 2019 DIII NCAA Cross Country Championships Live

null

FloTrack will provide exclusive live and on-demand coverage of the 2019 Division III NCAA Cross Country National Championships. The DIII NCAA Championships will take place on Nov. 23 in Louisville, Kentucky. The broadcast will begin with the men's race at 10:45am EST, followed by the women's race at 11:45am. Sign up today to watch all three NCAA XC Championships live and get access to all of FloTrack's pre and post-race coverage. A subscription also gives users access to MileSplit and all of the events and premium content across the network of 25 FloSports sites.

How To Watch The 2019 DII NCAA Cross Country Championships Live

null

FloTrack will provide exclusive live and on-demand coverage of the 2019 Division II NCAA Cross Country National Championships. The DII NCAA Championships will take place on Nov. 23 in Sacramento, California. The broadcast will begin with the women's race at 1:00pm (EST) and the men's race at 2:15pm. Sign up today to watch all three NCAA XC Championships live and get access to all of FloTrack's pre and post-race coverage. A subscription also gives users access to MileSplit and all of the events and premium content across the network of 25 FloSports sites.

Seven Lingering Questions Ahead Of NCAAs

null

Unlock this video, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

The NCAA fields are set and for the most part we have a good idea of who will be contending for the team and individual titles in Terre Haute. But several crucial questions still remain.

Unlock this article, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

ENTER HERE: 2019 FloXC Fantasy Challenge

2019 FloXC Fantasy Challenge: Final Round, NCAA Championships (POINTS WORTH QUADRUPLE!!!)

Unlock this article, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

Play FloXC Fantasy & Win A Trip To The 2020 NCAA XC Championships

This year's season-long FloXC fantasy league will give you a chance to compete against the FloTrack staff and be in the running to win the ultimate prize: a FREE trip to the 2020 Division I NCAA XC Championships!

2019 FloXC Fantasy Standings

Here are the current standings for this year's 2019 FloXC Fantasy league. The winner this year will receive a free trip to the 2020 DI NCAA XC Championships! After three rounds 'You've Kurgat to be kidding me!' is our current leader with 1,133 points.