United States Olympic & Paralympic Committee Updates Rule 40

With the track world now firmly wedged between the 2019 World Championships — which just finished in Doha, Qatar — and the 2020 Olympics in Tokyo, the United States Olympic & Paralympic Committee has announced significant changes regarding Rule 40, which provides guidelines for athletes and their sponsors. 

Athletes can now explicitly thank their sponsors during the Olympics, no longer barred as they were previously.

Here are the major points of change, according to the USOPC press release:

  • Athletes are now able to thank personal sponsors during the Games.
  • Athletes are now able to receive congratulatory messages from personal sponsors during the Games.
  • Athlete personal sponsors are now able to engage in generic advertising during the Games.
  • Official partners maintain continued exclusivity around Team USA and Games marks and imagery.
  • Official partners receive increased ambush protection through the introduction of a Personal Sponsor Commitment.
  • All existing partner benefits related to timing and support of USOPC partner staff continue.

In other words: very good news for athletes! The changes mean more marketing opportunities for these athletes and more exposure for the sport in general during their highest-profile event.

You might remember Emma Coburn's tussle with Rule 40 back in the 2016 Olympics, when she touted her New Balance spikes above her shoulder in a clever evasion of the specific language of the rule. Some, like former distance runner Josh Cox, are already reacting positively to the news.



“We are sharing an updated Rule 40 guidance that embraces the athlete perspective while honoring critical support USOPC, IOC and IPC partners provide for the Olympic and Paralympic movements,” said USOPC CEO Sarah Hirshland. “We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world.”

Find the full press release here.

Yulimar Rojas Sets Indoor Triple Jump World Record In Madrid

Venezuelan Yulimar Rojas set the women’s indoor triple jump world record on Friday in Madrid with a 15.43m leap. With it, the 24-year-old eclipsed Tatyana Lebedeva’s 15.36m mark that had stood since 2004.

Ababel Yeshaneh, Not Brigid Kosgei, Sets Half Marathon World Record

What was expected to be a coronation of marathon world record holder Brigid Kosgei as the half marathon queen instead turned into an introduction of a worthy counterpart as Ethiopian Ababel Yeshaneh stunned the Kenyan on Friday morning (Thursday night in the U.S.) at the Ras Al Khaimah (RAK) Half Marathon by setting a 64:31 world record.

The 10 Best Performances From The Weekend

Between more Mondo Duplantis' theatrics in Glasgow, a ridiculous road 5k world record in Monaco and plenty of excitement stateside, there was a lot to get excited about this past weekend in track and field.

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Don't Look Now... The NAU Lumberjacks Could Win NCAA Indoors

With just two weeks left to qualify for NCAAs a majority of the top-16 fields are coming into form on the distance side. The NAU men are currently slated to qualify ten entries across three distance events.

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Joshua Cheptegei Smashes Road 5k World Record In 12:51

A little over a month after Rhonex Kipruto took down Joshua Cheptegei’s road 10k world record, the Ugandan has answered back in a big way by running 12:51 on Sunday in Monaco to smash Kipruto’s 5k world record. Cheptegei cut a whopping 27 seconds off the 13:18 that the Kenyan ran on Jan. 12, a run that came en route to Kipruto’s 26:24 10k record.

Mondo Does It Again, Breaks Pole Vault World Record

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Mondo Duplantis is ushering in a new era of the pole vault, one centimeter at a time. Just a week removed from his world record clearance of 6.17m, the 20-year-old vaulted 6.18m at the Muller Indoor Grand Prix in Glasgow.

U.S. Indoor Women's Preview: Can Purrier Chase Down Houlihan?

The most interesting match-up of the indoor season materialized quickly. Last Saturday evening at the Millrose Games, Elinor Purrier dropped a stunning 4:16.85 mile to break the American record and dispatch a stacked field in a race that turned into a festival of personal bests and national records. It was a career-defining race for Purrier. A run fast enough to legitimately raise the question if she could beat America’s best mid-distance runner, Shelby Houlihan. This weekend at the US Indoor Championships in Albuquerque, Purrier will have two chances (the 3000m on Friday and the 1500m on Saturday) to pull it off. 

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2020 High School Track & Field State Championships Central

2020 High School Indoor Track & Field State Championships:

Weekend Watch Guide: Simpson, Jones Chase Fast 5k At BU

One of the busiest weekends of the 2020 indoor track season is upon us, and FloTrack has you covered with several live events across the country. Boston will once again host some of the top professional and collegiate distance runners in the U.S., including Jenny Simpson, Dani Jones and Tyler Day.

U.S. Indoor Men's Preview: Coleman Debuts, Engels Battles Thompson, Murphy

The stakes for the 2020 USATF Indoor Championships were dramatically reduced in the wake of World Indoors being postponed due to the coronavirus. But prize money and bragging rights are incentive enough for the world’s fastest man and several top domestic distance runners this weekend in Albuquerque.

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