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2018 Boston Marathon & B.A.A. 5k/Mile

Des Linden Trademarks 'Keep Showing Up' After Historic Boston Marathon Win

Des Linden Trademarks 'Keep Showing Up' After Historic Boston Marathon Win

Desiree Linden filed a trademark with the U.S. Patent Office for the phrase "Keep Showing Up," which she plans to use on athletic gear.

Apr 30, 2018 by Johanna Gretschel
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Desiree Linden has filed for a trademark on the phrase "Keep Showing Up" with the U.S. Patent and Trademark Office after becoming the first American woman in 33 years to win the Boston Marathon. The news was first reported by ESPN. She plans to use the phrase on athletic apparel. 

Linden's win in Boston came after enduring some of the worst weather on record for the event, with heavy rain, 30-degree temperatures, and a 10-mph headwind. She considered dropping out in the early stages of the race but gained momentum after helping break the wind for fellow Americans Shalane Flanagan and Molly Huddle. 

The Boston win marked Linden's first-ever marathon victory in 16 starts. She has twice earned runner-up honors at a world major marathon: Boston in 2011 and Chicago in 2010. This race marked Linden's sixth time competing at the Boston Marathon.





The 34-year-old Brooks-sponsored runner used the phrase "keep showing up" in several post-race interviews and on social media to describe her race mentality and approach to long distance running.


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